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Track Ratings Released in Horseplayer Monthly
The April 2017 edition of the Horseplayer Monthly Newsletter is now available, including the 9th Annual Track Ratings. To read the newsletter, please visit the HANA Monthly page.
HANA 2017 Track Ratings:
2017 HANA Track Ratings can be found here:
2017 Track Ratings
Previous HANA Track Ratings can be found here:
HANA Track Ratings Methodology
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Awareness - There is a gap between those running the horseracing industry and the customer. This gap has been widening for decades. But track management and horsemen's associations continue to act as if no problem exists at all. An alienated customer base, stagnation of handle growth, and a faltering industry is the result.
They haven't listened to the individual horseplayer. Ever. But they will listen to horseplayers in numbers. Together we can accomplish that first step: We can make them aware.
Promoting Handle Growth - Every form of gambling except horseracing has enjoyed explosive growth in the past two decades. Instead of growing while other forms of gambling have prospered, horseracing handle has actually stagnated. Why? Handle stagnation is the direct result of an industry whose management continually fails to listen to and address the needs of its customers.
Handle is the one thing that drives the industry. Increased handle means more revenue for race tracks. It means more money that can be distributed back to horsemen in the form of purses. It should be obvious to track management and horsemen that there's just one thing and one thing only they should be focusing on: promoting handle growth. But they haven't done that. Instead they manage to operate the industry in a way that prevents handle growth instead of promoting it.
Frankly, this hurts racing and we at H.A.N.A. have had enough.
By banding together in numbers we can finally get industry management to listen to and address customers needs and wants. That will only lead to one thing: Handle Growth. And when that happens everybody wins.
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